We We Calculator
If you’re in the business of serving customers then your website content should reflect that. If your website is all about how great you are but doesn’t say anything about your customers then you might be sending the wrong message to your audience.
There is a website that offers a free tool that will analyze your text and tell you if your text is focused more on you or your customers. It’s called the ‘We We Calculator.’ I tried it using the text on our homepage and I’m happy to report that we got an excellent rating! We talked about our clients twice as much as we talked about ourselves.
You should try it out with the text on your website too and see what you get.