Search Engine Optimization

Promoting Your Site to the Search Engines

MIS, Inc. designs all websites that are both user friendly and search engine friendly; we strive to have all our customer sites buzzing with traffic. We do this because our goal is helping our succeed on the web and you cannot succeed if people can’t find your website in search engines like Google, Yahoo! and MSN.

MIS offers two team members to help you with search engine optimization: Karim Ardalan is Certified by the Search Engine Academy and Barbara Warne has been promoting website since 1997 and has been keeping up with all the changes since then.

Keywords and Your Text

First we meet with you before you finalize the text for your pages. Because the site needs to have text that aims at two audiences: 1) the human viewer who has found the site, and 2) the search engine who is going to allow that human to find the site in the first place. So with your help we brainstorm on what people who are looking for your site will search for. Then we find out how many times those phrases we think might be looked for are actually searched for.

When we have done the research, we make recommendations for what words to include in your text including whether a phrase should be used on the home page and how many times on that page and inside pages of the site. Also what your headers should say to appeal to both your human visitor and to Google and the other search engines. There are many aspects to consider before making decisions on the content in your site.

Understanding Search Engine Results

There are only three possible ways for a search engine to have a site come up for a search:

1. The phrase the person has searched for is on your pages, or at least all the main words of the phrase are there.
2. Other sites in your field have linked to you using the phrase the person has searched for.
3. You pay the search engine — this doesn’t get you into the regular (organic) search but off to the side.

Search Engine Friendly Designs

Also our designs are made to be “search engine friendly”. We recommend that all multimedia on the site is “extra” with text versions for the search engine robots and those viewers who do not have the bandwidth to deal well with multimedia. We also recommend that multimedia never be “required” in order to use the site: Navigation is always backed up with text links, Flash is never left on its own: (the makers of Flash say 94% of users have Flash installed but even if those figures are accurate, that would mean that almost 6% of viewers wouldn’t be able to use that portion of your site or anything only accessed through that). What business would give up 6% of their possible customers? (Well, enough 10-20%, which are the most likely figures for those who cannot use any particular version of Flash.)

We never try and trick the search engines. That can get you high rankings for awhile but it can also get you banned so that to get back into a search engines, you might have to change your domain name. We know what the search engines demand and we help your site deal with them on their terms because doing anything else is just not a long term approach and we want you to succeed in the long term.

MIS also designs for usability — most sites proven to be easy to use are also those sites the search engines like the most.Then when the site goes live we submit you to the major search engines and directories and hundreds of smaller ones as well and even some specialized ones. And we provide detailed statistics that are updated daily, so you can see how the site is doing whenever you want.

Ranking Reports

We do ranking reports throughout the year to find out how you are coming up in searches for your keywords. And at least once a year, we get together with you to discuss how what is happening with the major search engines (which change all the time) is affecting your site and what changes are needed to keep up. We are also here to answer your questions and concerns.

Partners with You

We understand the search engines, you understand your business. We work together to make sure your site is what you want and that searchers who want what you offer will be able to find the site.We help our clients meet their marketing goals by providing freemarketing solutions, low cost advertising, and the optimal marketingapproach for our full service clients.