Internet Marketing is the use of the Internet as a medium to market products and services to an audience. Having a website is not enough for you to successfully market your products or services to your clients. In order for your business to be successful, you need to have a marketing campaign in place. With the growth of the Internet, you can reach a global market at much lower costs than you would have with printed advertising. Internet Marketing also helps companies and businesses to gather data concerning the demographics of clients and future prospects.
Three of the components of Internet Marketing are:
Search Engine Optimization is a way of making sure that Google and Bing and the other search engines know what your website is about so it can come up in the listings when someone is searching for what you offer. SEO considers how search engines work and what terms people are searching for as well as other aspects of your site. In order to adequately optimize your site, one needs to examine and optimize the words that are visible to the person who comes to your site (words cannot be in images or Flash as the search engines cannot read text in pictures). The search engines look for the words someone searches for and if your site has those words, your site might come up for them. If your site has the words in the right places and has other ranking considerations, then your site is likely to come up higher than the other sites that have those terms in the search results. Google does use 200 or so ranking considerations but the words on the page and how they correspond to the words searched for are one of the most important.
Search Engine Marketing is the marketing of a website so that advertisements are more relevant in searches and rankings. In SEM you use pay-per-click, contextual advertising and paid inclusion to promote the visibility of your website in search engine results. One of the most successful pay-per-click tools used is Google AdWords. With Google AdWords, you create an ad using words or phrases related to your business. When people search for you on Google using one of the keywords you used, your ad may appear above or next to their search results, allowing people to click on the ad and redirecting them to your website.
Social Media Marketing is a recent Internet marketing strategy that has gained quite a bit of popularity. The rise of social networking sites in the last few years have allowed people to interact with each other as well as with businesses, enabling an organization to market their products or services to a wide number of people by “word of mouth”. Social media is a platform that is easily accessible to anyone with Internet access, reason for which organizations are using it as an inexpensive way of implementing marketing campaigns. So, if you are a small business with an even smaller marketing budget, social media marketing is a resource you should be looking at ... remember that if a friend or associate recommends a product, you are more likely to use it. Some of the most prominently used social media platforms for marketing efforts are Facebook, Twitter and more recently, Pinterest. Make sure to check them out!
As with any marketing campaign, it is necessary to keep an eye on these Internet marketing strategies in order to modify and adapt them to benefit your business as much as possible and ensure the approach you are taking is successful. It is a good idea to have some type of tracking and reporting software that will help you achieve this. Contact us today if you have any questions or need help with your Internet marketing strategies!