As we already know, more and more people are using their smartphones and tablets to search the Internet. Google recently announced some changes to their Google Algorithm based on the idea that “users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps.
Starting April 21st, Google will expand their use of “mobile-friendliness” as a ranking signal. So, if you have a mobile optimized site already, you might be featured more prominently on mobile search results. If you do not have a mobile optimized site, there is a high possibility that Google will dock you in their mobile search rankings.
Some of the criteria that will consider a website mobile-friendly by the Googlebot include:
- Content Management System with the ability to easily update and create pages
- Email Marketing
Google is offering a helpful testing tool that will let you know if your website passes or fails the “mobile-friendliness” requirement. If your website doesn’t pass the test, it will tell you exactly what things need to be fixed in order to be considered “mobile-friendly”. You can test your site here.
Now, more than ever, it is really important that your website is mobile optimized. Remember, these changes are happening on April 21st. Make sure you are ready for it! Contact us today to get a quote on a mobile friendly website!